Is Content King or An Afterthought?

Back when I started blogging (ahem...2009...feels like forever ago!) content was king. It was the only thing that drew people to your blog. Even though blogging was not as popular as it is today, the market was still there and quite saturated with similar voices and similar experiences. So, as is reasonable, your blog content mattered more than anything. 

I know I am speaking for many other bloggers from that time period when I say that we were all spending hours on the WORDS we wrote. We would write and write and write and edit and edit and edit. The work we put out was personal, built community and was often pretty darn good! Personally, I would write for hours before I felt happy with a post. I would pour my heart out on the page and let it just lay out for people to read. It was probably why people commented and shared and felt connected to me even if they had never met me before.

Content was king.